Cadillac’s Don’t You Dare Campaign Launches at 88th Academy Awards

Cadillac unveiled four new commercials at the 88th Academy Awards, marking the next chapter of its Dare Greatly campaign.

The new directive is titled “Don’t You Dare,” and features nine innovators pursuing their passion and achieving success despite all of the obstacles on the way. These include Easton LaChapelle, a 19-year-old who developed a mind-operated prosthetic limb; Laura Deming, an MIT student working to extend the human health span; and Christopher Gray, a reformer helping thousands of students attend college for free with scholarship guidance.

Cadillac’s Don’t You Dare campaign is fully fleshed out on the official website, where visitors can watch 60-second spots about all nine of the innovators and explore how they are breaking the status-quo and improving their communities.

Uwe Ellinghause, Cadillac’s chief marketing officer, draws parallels between the way these exceptional individuals are encouraging consumers to take action and the way that “Cadillac’s direction this year is about materializing the aspirations and ambitions the brand set in motion in 2015.”

If innovative engineering, craftsmanship, and driving experience sound like your cup of tea, you’ll certainly love the vehicles at Sarant Cadillac!

2016 Cadillac XTS Sedan

The 2016 Cadillac XTS Sedan is a perfect example of how Cadillac also dares greatly in innovative and skillful engineering.

About the Author

Antonio Centeno

Antonio Centeno is the General Manager of Sarant Cadillac, and he loves helping customers solve problems and discover the excellence Cadillac has to offer.

Leave a Reply

Your email address will not be published. Required fields are marked *