Cadillac has made its home in New York City for the last four years, but that’s set to change in 2019.
The brand got a new CEO in 2014 who made the decision to move to New York and set Cadillac apart from the rest of its family of brands. Now, Cadillac’s new president Steve Carlisle is moving headquarters back to Detroit.
According to former Cadillac president Johan de Nysschen, Cadillac’s move to NYC would attract talent to the company, and it did bring in a talented marketing and strategy development team. But, Cadillac was originally formed in Michigan back in 1908, and the automaker has ran its operations from Detroit for decades. It makes sense that moving Cadillac to NYC didn’t work exactly as the former president hoped, and that the best action now is to return to Detroit.
New president Carlisle cited communication difficulties as the reason why Cadillac headquarters are moving back to Detroit, since Cadillac plans to launch a series of new vehicles by 2020, and being closer to its other design and engineering teams will help expedite those releases.
Among the new vehicles Carlisle is overseeing are the new XT4 compact crossover, two new sedans, a next-generation Escalade, and a three-row crossover. The new Cadillacs coming out by 2020 will diversify the lineup and help maintain Cadillac’s position as a leader in the luxury market. When these vehicles arrive, you will be able to find them here at Sarant Cadillac.